Jeep and the USO have launched a new campaign to address the special needs of returning service men and women and their families.

Video: Jeep "Whole Again" OFFICIAL COMMERCIAL

Jeep will contribute more than $1 million in funding and vehicles to the USO to be used in programs that directly aid military members and families in their efforts to re-acclimate to civilian life. Now through Monday, May 27, the brand will donate $1 for every person who pledges to join the movement and tweets about their efforts using the hashtag #joinOSR.

Jeep has a long history of military service and support, beginning in 1941 when the Army requested a vehicle. Interesting fact: in 1943, the Marine Corps awarded a Purple Heart to a heroic Jeep 4×4 vehicle named “Old Faithful” for its role in combat during World War II.

A broadcast spot featuring the voice of Oprah Winfrey debuted during Super Bowl and can be viewed at the Jeep brand’s website. The spot expresses the sacrifice of military men and women and how we, as a community, can embrace and honor their safe return.

On February 6, 2013, Jeep brand will host a “day of service” at the USO’s Warrior and Family Center at Fort Belvoir (Virginia) in which its employees from across the country will descend upon the center to volunteer their efforts and serve the troops a dinner created especially for them celebrity chef, John Besh. The Warrior and Family center features a state-of-the-art kitchen that was named after the Jeep brand.

For more information, please visit

comments powered by Disqus

Latest news

Annie Lennox – An Evening of Music and Conversation in Glasgow

Annie Lennox – An Evening of Music and Conversation in Glasgow Jun 17, 2019

Following the resounding success of the first evening held in March 2018 at Sadler’s Wells Theatre, London, Annie Lennox will once again share thoughts, memories and reflections during an event of conversation, musical performance and visual imagery on 26th September 2019. More
More news