Sir David Attenborough introduces The Lion's Share, a simple way to make a powerful difference

Sir David Attenborough introduces The Lion’s Share, a simple way to make a powerful difference. Images of animals appear in about 20 percent of all ads. Yet 90 percent of the most popular animals featured in ads are either endangered or threatened. That’s why we’ve joined forces with The United Nations Development Programme (UNDP) and production company FINCH to announce The Lion’s Share.