By Tim Saunders on
Heartthrob Antonio Banderas has launched his first fragrance for women, and will be donating some of the profits to charity.
The 47-year-old actor launched Blue Seduction For Women at a function yesterday that featured some of the children that will benefit from the new perfume. The Spanish star announced that $1 from every sale of Blue Seduction for Women – developed by PUIG USA – this Christmas (08) will go to the charity Broadway Cares/Equity Fights AIDS.
“I am committed to the arts so it is wonderful to have Broadway Cares/Equity Fights AIDS… as part of this launch and partnership,” said Banderas. “I’m proud to partner with Broadway Cares/ Equity Fights AIDS, who supports many organizations for children and at-risk youth with educational programs, as well as social service programs for people affected by HIV/AIDS.”
Broadway Cares is an industry-based organization that relies on the talents and generosity of the American Theatre community to raise money for AIDS-related causes in the United States.
“We have had a long-standing relationship with PUIG USA and Antonio Banderas and are thankful for their continued pledge,” said a spokesperson for the charity.
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