Paul McCartney, Richard Branson, and Linkin Park are offering ultimate fan experiences to launch new fundraising and awareness platform THE URGENCY NETWORK.

The Urgency Network connects nonprofits, musicians, celebrities, fans, and brands in a single online community to create positive impact on a global scale.

Starting on July 2nd, Urgency participants can win larger than life experiences by completing social actions like watching awareness videos, donating, or opting-in to mass tweets. With each campaign, the more actions you complete, the more entries you’ll earn towards the Grand Prize drawing.

The Urgency Network is working with several partners to assure that each Grand Prize will be an incredible experience from beginning to end.

“We’re proud that we will be collaborating with like-minded startups such as Airbnb and Lyft to deliver truly unique experiences for our users and increase the impact we can make for nonprofits,” commented co-founder Donald Eley.

While it’s free to participate, fans who donate can choose from a variety of rewards like concert tickets, merchandise, memorabilia and vouchers as a thank you. 


Additionally, The Urgency Network provides top-performing campaigns an opportunity to win a portion of The Jackpot, which is fueled by foundations and corporate sponsors. 


The first Jackpot up for grabs will be a $1 million dollar media grant provided by PVBLIC Foundation who harnesses the power of unused media space to help nonprofits amplify their message.

The Urgency Network’s launch campaigns include:

• Meet and greet with Richard Branson in New York City (Carbon War Room)
• Backstage experience with Paul McCartney at Outside Lands Festival in San Francisco (Greenpeace)
• Trip to Japan to hang out with Linkin Park at Summer Sonic Festival (Music for Relief)

Whether you donate five dollars or a fortune, five minutes or a weekend: no good deed goes unrewarded.

Find out more here.

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