By Tim Saunders on
Luxury brand Montblanc created the bracelet, which is available in available in platinum, silver and gold. The outside of the stylish piece of jewlery bears the famous digits that were Mandela’s prison cell number during his 27 year stay in jail in South Africa, and it also features a 3-D imprint of his hand. Each bracelet was carefully crafted by local South African craftsmen affected by HIV/AIDS.
“Montblanc North America is very honored to be a part of this major
international initiative,” said Montblanc North America President and CEO,
Jan-Patrick Schmitz. “Our brand is one that takes as much pride in
promoting worthwhile causes around the globe as we do in creating our
hand-crafted watch and jewelry collections. The 46664 initiative and the
impact that a leader such as Nelson Mandela has had in society is important
to helping create a stronger, healthier world.”
46664 is part of Nelson Mandela’s campaign to help raise global awareness of AIDS/HIV, and aims to highlight the emergency of AIDS/HIV through unique live events and music related initiatives. The bangles will not only provide a source of funds for the Nelson Mandela Foundation's 46664 campaign to use in the support of their initiatives, but also to create a means of upliftment, employment and a way of encouraging potential for each and every craftsman who chooses to engage in the program. Their eventual aim is to be able to take the bangle’s demand and turn it into projects that will help ensure lasting benefits to those living with HIV/AIDS and children orphaned by AIDS.
The bangles are available from www.46664.com.
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