As a multitalented actress, singer and dancer who has launched her own shoe collection, Julianne Hough knows the allure of amazing shoes.

This year, she is channeling her love of footwear into a strong fight against breast cancer. Through her involvement with QVC Presents FFANY Shoes on Sale, Hough aims to prove that shoes can support more than just feet. She is scheduled to appear in both print and television public service announcements supporting the 20th annual charitable shoe sale.

QVC Presents “FFANY Shoes on Sale,” which is scheduled to be broadcast live on QVC Thursday, October 10, 2013, from 6 PM to 9 PM (ET), unites multimedia retailer QVC with the Fashion Footwear Association of New York (FFANY). Together, the two organizations have generated more than $41 million for the cause. This year, over 120,000 pairs of shoes from more than 80 different brands are scheduled to be offered at half the manufacturer’s suggested retail price, with net proceeds benefiting breast cancer research and education institutions.

“There are many bonds that women share. Unfortunately breast cancer is one that negatively impacts so many,” said Hough. “Having the opportunity to take a positive bond like a passion for shoes and adapt it to benefit a worthy cause such as this is incredibly fulfilling.”

“Julianne’s breadth of talent and her vivacious spirit are admirable,” says Claire Watts, CEO QVC U.S. “She is a natural fit as this year’s spokesperson, and we’re so pleased that she is supporting this worthy cause with us.”

“Having a spokesperson who is as ambitious and energetic as Julianne helps to attract people to the cause,” says Joe Moore, FFANY’s president and CEO. “Julianne is involved in so many different avenues of work; I know that her enthusiasm will encourage others to get involved.”

Beneficiaries for the 2013 QVC Presents “FFANY Shoes on Sale” event include: The Abramson Cancer Center of the University of Pennsylvania, The Breast Cancer Research Foundation, The Samuel Oschin Comprehensive Cancer Institute at Cedars-Sinai Medical Center, The Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute, The University of Michigan Comprehensive Cancer Center’s Breast Oncology Program, The University of Pittsburgh Cancer Institute, The Winthrop P. Rockefeller Cancer Institute of the University of Arkansas for Medical Sciences, The Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine, and The Margie and Robert E. Petersen Breast Cancer Research Program at the John Wayne Cancer Institute at Saint John’s Health Center. Those wishing to support cutting-edge research at these organizations can go to www.ffany.org to make contributions and find out ways to join in and be part of this important effort.

A shoe from the Julianne Hough for Sole Society collection is scheduled to be available for purchase during QVC Presents “FFANY Shoes on Sale.”

Source: PR Newswire

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