On September 24, New York’s 10th annual Advertising Week will feature PETA's first-ever panel, with Pamela Anderson and PETA Vice President Dan Mathews—the man behind the iconic “Rather Go Naked Than Wear Fur” campaign.
“Extreme Marketing: PETA’s Unconventional, Enduring Presence in Pop Culture” will show how PETA’s provocative tactics have redefined how a charity can keep its issues relevant for decades.
Anderson will screen her viral video Cruelty Doesn’t Fly — a parody of airport security, featuring her as a sultry TSA agent stripping passengers of any clothing made from animals. Anderson appeared on PETA’s first Times Square billboard and posed for this pro-vegan poster mimicking a butcher’s diagram.
The panel will also include BBDO Director Toygar Bazarkaya, who will screen the ad agency’s brand-new PETA spot, narrated by Oscar winner Adrien Brody. The computer-generated short illustrates the plight of chimpanzees used in ads, television, and movies and won gold at this summer’s Cannes Lions ad awards. A lively Q&A will follow the presentation.
Anderson and Mathews, who have lectured together at Cambridge and Oxford universities, will greet Advertising Week attendees and the media before the talk. Mathews is among this year’s “Out100” most influential gays and explained PETA’s unorthodox approach on Alec Baldwin's podcast last month. The organization has changed consumer habits, corporate practices, and international laws, and its members and supporters have mushroomed to more than 3 million since it was founded in 1980.
When: Tuesday, September 24, 4 p.m.
Where: Hard Rock Cafe, 1501 Broadway (between 43rd and 44th streets), New York