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English football club Arsenal has kicked off their new charity partnership with a little help from a famous rocker.

The Who's frontman Roger Daltrey joined the club earlier this week at a special event to launch the Teenage Cancer Trust as the club’s new Charity of the Season. The Trust replaces TreeHouse, who reaped the benfits of being their chosen charity last year.

The partnership was launched at the charity’s specialist unit at University College Hospital in Euston, and the club hopes to raise £300,000 (US$600,000) to go towards a new education zone in the hospital.

“It was great to kick-off the partnership today and give the teenagers a chance to meet their idols,” said Daltrey, who is patron of the Trust. “I have been fighting for this cause for many years and I can’t think of a better partnership.”

He was joined at the launch by Arsenal manager Arsène Wenger, who was also excited at the possibilities the partnership represents.

“We look forward to working with Teenage Cancer Trust this year and raising vital funds to help… teenagers fight cancer,” he said.

The club will hold a series of fundraising events over the course of the upcoming football season, including a designated match day and the Annual Arsenal Charity Ball.

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