This weekend’s star-studded Go Red For Women/The Heart Truth Red Dress Collection runway show was the first-ever collaboration of the American Heart Association's Go Red For Women movement and the National Heart, Lung and Blood Institute’s awareness campaign, The Heart Truth.
This year’s Red Dress Collection kicked off Mercedes-Benz Fashion Week in New York City last night with notables such as Lindsey Vonn, AnnaSophia Robb, Colbie Caillat, Giada De Laurentiis, Bella Thorne and Daphne Oz showing off some of the hottest designers’ red gowns to bring awareness to the number 1 killer of women – heart disease.
More than 900 fashion-forward, health-minded attendees turned out in red to support the cause. The event kicked off with Martine Reardon, Macy’s Chief Marketing Officer, and Nancy Brown, Chief Executive Officer of the American Heart Association, welcoming the audience. Star Jones, who is a heart disease survivor and an American Heart Association National Volunteer, shared her passionate heart story and introduced the premier of Go Red For Women’s new digital film, The Common Thread. Twenty-two celebrities then walked the runway in their own style – some walking, dancing, and even twirling – to make a statement in red, dressed by both world-renowned designers as well as emerging designers in the fashion incubator programs at Macy’s.
Three designers, one each from The Chicago Fashion Incubator at Macy’s on State Street, Philadelphia Fashion Incubator at Macy’s Center City and the Fashion Incubator San Francisco at Macy’s Union Square, designed a gown for the event.
Macy’s also made over three heart disease survivors who donned Macy’s three benefitting red dresses from Kensie, XOXO and Calvin Klein and then sat front row for the show.