BRANDed Management has announced the 9th Annual All-Star Celebrity Kickoff Party Presented by Obsession will take place on Monday, July 14, 2014, at the exclusive Mondrian Los Angeles.

Proceeds from the event will benefit the Artists and Athletes Alliance. The Artists and Athletes Alliance provides top-line educational information to artists and athletes through one-on-one meetings, private briefings, roundtable discussions, forums and other related events on the specific public policies and issues of interest to them.

“The convergence of sports and entertainment continues this summer with the highly anticipated annual sports awards taking place in Los Angeles,” said Jen Beaver, co-founder, BRANDed Management. “We are thrilled to have Obsession by Space Jam help us celebrate the tradition of honoring the world’s greatest athletes for the ninth year!”

The 2013 event brought out musicians Chris Brown, Snoop Dogg aka Snoop Lion, Ray J, and Sean Kingston, actor Jamie Foxx, Los Angeles Dodgers Outfielder Yasiel Puig, Formula One Driver Lewis Hamilton, San Francisco Quarterback Colin Kaepernick, Philadelphia Eagles Wide Receiver DeSean Jackson, Chicago Bears’ Wide Receiver Brandon Marshall, NFL Hall of Famer Warren Moon, and many of the 2012 MLS Cup Champions, The Los Angeles Galaxy, among others. After the success of last year’s event, the 2014 affair is projected to be a hot spot for the “who’s who” sports stars and Hollywood celebrities.

Attendees will dine on a savory menu prepared by Herringbone, sip on cocktails in the world-famous Skybar, with music by Brody Jenner and William Lifestyle.

The silent auction will feature top sports memorabilia, and will benefit the Artists and Athletes Alliance, a non-for-profit organization that operates as a connector between the entertainment community and Washington, D.C. by helping artists and athletes better understand and navigate the political process.

In addition to Space Jam’s Obsession, 2014 sponsors include: Monster, Deep Eddy Vodka, Rockaholic Hangover Drink, Peroni Italy, Praga Auto, Rushmore Essentials’ RE brand of Vitality Drinks, and ProMerch exclusively at Target.

“We at Obsession Vapor and Space Jam Juice are thrilled to partner with the All-Star Celebrity Kickoff Party in celebration of the annual ESPY Awards to commend the very best that the sports world and the electronic cigarette industry has to offer,” said Danny Peykoff, CEO E-Gains.

The 9th Annual All-Star Celebrity Kickoff Party Presented by Obsession at the Mondrian Los Angeles is by invitation only and is being produced by Los Angeles-based sports and entertainment agency BRANDed Management.

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