Victoria Beckham and THE OUTNET.COM have partnered to sell more than 600 items of her clothing in aid of the charity, mothers2mothers.
THE OUTNET.COM, with the support of Christie’s who valued the items, will host the sale online from August 20th-25th, 2014.
In February this year, following an invitation from Anna Wintour and American Vogue to visit South Africa, Victoria met with mothers2mothers (m2m) founder Dr. Mitch Besser. The charity trains, employs and empowers Mentor Mothers, who are mothers living with HIV, in order to educate them on how to prevent the transmission of HIV from mothers to babies and improve the health of women and their families. Victoria was so moved by the experience that she wanted to do all she could to raise money and awareness.
“After spending just a few days with these remarkable women and learning more about the charity from Mitch, and his lovely wife Annie Lennox, I wanted to do as much as I could," said Victoria. “It really was a life-changing experience; I’ve never experienced anything like it.”
Victoria felt that a sale of items from her wardrobe could be an incredibly powerful way to raise both money and awareness. With help from her mother and sister, Victoria carefully selected iconic pieces from her wardrobe – pieces from her early days with the Spice Girls, that she wore out with David Beckham, and from catwalk appearances, parties, awards shows and other events that have been heavily documented and photographed by the world’s press.
“I laughed a lot when we were going through my wardrobe as the pieces hold so many happy memories for me, David and the children,” said Victoria. "A lot of the clothes have been specially designed for me by the most talented designers and I’ve loved wearing them, however I now feel it’s someone else’s turn to enjoy them.
“We approached THE OUTNET.COM, part of The NET-A-PORTER Group, as they have an incredible global reputation and are the perfect partner for us to build awareness and raise as much money as possible for mothers2mothers.”
THE OUTNET.COM will be selling the items as a private online sale. The pieces include hats, shoes, bags and jewelry, designer ready-to-wear, costume pieces, coats, skiwear and evening dresses. Interested customers must register at THE OUTNET.COM from August 5th for a chance to shop the collection.
As a special treat for Victoria Beckham fans and THE OUTNET.COM customers, an auction of 10 of the most iconic pieces from Victoria’s wardrobe will be put up for sale in a ‘Going, Going, Gone’ reverse auction, where the Starting Price reduces by a fixed amount every five minutes – which makes for very exciting shopping on the site. Pieces such as the full length, white Dolce & Gabbana dress worn for the 2003 MTV Video Music Awards and the fluorescent yellow Roberto Cavalli gown worn for the pre-World Cup party in 2006 at David and Victoria Beckham’s country house will be part of the auction.
“We are honored and extremely grateful to Victoria Beckham and THE OUTNET.COM for their very generous support of mothers2mothers. The funds that are raised will help mothers2mothers’ Mentor Mothers reach even more HIV-positive mothers with critical health education and support, to stay healthy and protect their babies from HIV infection. HIV infections in children and maternal and infant deaths from AIDS are unnecessary and unacceptable. With the right education and empowerment, no baby should ever be born with HIV and no mother should die of AIDS. I’m sure everyone will have lots of fun shopping such a fashion treasure trove, and we’d like to thank those who do for joining us to eliminate HIV/AIDS in children and keep their mothers alive.’ - Dr. Mitch Besser, Founder, mothers2mothers
The Victoria Beckham Charity Sale for mothers2mothers will be available exclusively at www.theoutnet.com/vbcharitysale from August 20th-25th, 2014.