By Tim Saunders on
The ads – created by the Environmental Media Association and Lionsgate Films – will be released on Friday, with their first appearance in People Magazine. The PSAs will tie in with the actresses’ new movie, The Spirit, and will reinforce the EMA’s goal to lower the amount of carbon dioxide emissions created by the production of new phones.
The film’s website claims that “old phones can’t be thrown away as they have parts that are considered toxic”, and includes the opportunity to download postage-paid mailing labels to recycle old cell phones for free. It also includes tips on how to become an environmental hero in ten steps – such as stop using bottled water, carry reusable bags, and utilize public transport.
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