Actress, platinum recording artist and author Zendaya, this year’s Trick-or-Treat for UNICEF spokesperson, is asking kids in the U.S. to make a difference in the lives of other kids by raising funds for UNICEF’s lifesaving programs.

Zendaya will be appearing as a “Trick-or-Treat for UNICEF superhero” in print, online, and broadcast public service announcements to encourage participation in the 64-year-old American tradition. Donations collected through Trick-or-Treat for UNICEF provide medicine, nutrition, clean water, emergency relief and education to children around the world.

In addition to going door-to-door with traditional orange boxes to collect coins for UNICEF, for the first time kids and parents can now set up individual fundraising pages on Crowdrise for their friends and family members to donate. Also new this year, participants can turn their Halloween party into a Trick-or-Treat for UNICEF fundraiser by setting up a donation page and including a link to it in their party invitation. To get started, visit www.trickortreatforunicef.org.

“I loved Trick-or-Treating for UNICEF when I was younger because it was such an empowering experience to be able to make a difference. Kids need more than candy; they need basics like medicine, nutrition and clean drinking water, and millions of them wouldn’t have these things without UNICEF,” said Zendaya, 18-year-old star and producer of Disney Channel series KC Undercover airing this winter, and former contestant on ABC’s Dancing with the Stars. “I’m really excited to celebrate Halloween this year by inspiring a new generation of kids to be Trick-or-Treat for UNICEF superheroes that help save other kids’ lives.”

The campaign relies not only on children and parents, but also on educators to teach their students the value of helping kids in need. This year K-8 teachers can participate through the 2nd annual Trick-or-Treat for UNICEF School Challenge. The competition will provide 15 grand prize winning teachers with $1,000 technology grants. All entrants will be asked to describe how they will teach their students about issues facing children globally and the importance of giving back. To be eligible to win, teachers must submit Trick-or-Treat donations by Dec. 1, 2014. To enter the competition, visit www.trickortreatforunicef.org.

Additionally, this year’s Trick-or-Treat for UNICEF Teachers’ Guides can be used as a resource for educators to help provide students with the knowledge and skills needed to make an impact through the campaign. Using readings, photos, videos, music, maps, and games, they introduce students to UNICEF’s work, child rights, and a variety of issues affecting the health and well-being of children around the world.

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