The exclusive line, a partnership between the multiple Grammy and Latin Grammy-winning superstar and the global entertainment brand, includes a collectible pin and men’s and women’s t-shirts – all featuring an original design by Juanes.
“Hard Rock’s Artist Spotlight program gives me the perfect platform to continue to spread Fundacion Mi Sangre’s message of peace,” said Juanes. “Hard Rock’s Juanes Artist Spotlight merchandise will raise international awareness and funds for my own Mi Sangre Foundation, which protects children’s rights, promotes peace and social change, and reinforces responsibility for one’s community.”
Fifteen percent of the retail price from sales of Hard Rock’s Juanes Artist Spotlight T-shirts and collectible pin benefits the singer’s Fundacion Mi Sangre. As a recognized peace ambassador and global activist, Juanes founded the Mi Sangre Foundation in 2006 to raise funds and awareness against the use of anti-personnel mines – both in Colombia and across the world – and to help care for the injured by providing prosthetics, wheelchairs and rehabilitation to those in need. In addition to working toward the termination of dangerous mines, the Mi Sangre Foundation provides education, from preschool to vocational training, as a means of deterring children and youth from violence.
Hard Rock’s Juanes Artist Spotlight merchandise is available online at www.hardrock.com and at various Hard Rock Cafe, Hotel and Casino locations beginning in September 2014.
• Juanes Artist Spotlight Women’s T-Shirt features a pink and light blue illustration of Juanes playing the guitar with his name and the Hard Rock logo on the left side of the shirt. A city-specific Hard Rock logo is also printed on the center back neck. The short sleeve, navy t-shirt is made of 100% cotton and is available in women sizes (S-XL). ($ 26 USD).
• Juanes Artist Spotlight Men’s T-Shirt features a green and blue illustration of Juanes playing the guitar with his name and the Hard Rock logo on the left side of the shirt. A city-specific Hard Rock logo is also printed on the center back neck. This short sleeve, black t-shirt is made of 100% cotton and is available exclusively online in men’s sizes (S-XXL). ($ 26 USD).
• Juanes Artist Spotlight Pin features a signed acoustic guitar with a city-specific Hard Rock logo on the neck of the guitar. ($ 12 USD).
To celebrate the partnership, Juanes made a special appearance at Hard Rock Cafe New York on Tuesday, September 23, 2014, to unveil the limited-edition designs and to donate personal performance items to the brand’s world-famous memorabilia collection. Among the new items added to Hard Rock’s one-of-a-kind collection are the red and black checkered jacket worn by Juanes during a performance with Carlos Santana; the brown jacket, black t-shirt and black boots worn during Juanes’ appearance on MTV’s “Unplugged;” and a black jacket worn during a meeting with former United States President Bill Clinton.
“As both a global icon and peace advocate, we are honored to partner with Juanes and help raise awareness and funds in support of Fundacion Mi Sangre’s mission,” said Keely Wade, Philanthropy & Marketing Manager for Hard Rock International. “Juanes’ tireless philanthropic work for nonviolent conflict resolution is an initiative that we are proud to be associated with, and we look forward to continuing our support for the foundation’s efforts in Colombia and around the world.”
Since its founding in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. The Artist Spotlight program features the work of noted artists and performers and contributes to global and humanitarian causes worldwide. Juanes will join Rihanna, Eric Clapton, Willie Nelson, Spice Girls and Shakira, all who have designed limited-edition Artist Spotlight merchandise.
Source: PR Newswire