Celebrity mum Emma Bunton is inviting parents across the UK and Ireland to join together and support the launch of the 9th Pampers and UNICEF “1 pack = 1 vaccine” campaign to help parents all around the world celebrate their babies’ first time moments.

Emma Bunton In Madagascar
Emma Bunton In Madagascar

For every specially marked pack of Pampers you buy, Pampers will donate the cost of one vaccine to help UNICEF in the fight against maternal and newborn tetanus.

A healthy start in life opens the door to a world of special first-time experiences for you and your baby. But there are still millions of babies in the world at risk of never experiencing theirs, because of the continued danger posed by maternal and newborn tetanus.

With Pampers’ support, great progress has been made by UNICEF, the world’s leading children’s organisation, in the fight against maternal and newborn tetanus. Since the Pampers UNICEF “1 pack = 1 vaccine” campaign started in 2006, Pampers has donated funds for 300 million vaccines; helping to protect 100 million mums and eliminating the disease in 15 countries – that’s five more countries since the 2013 campaign!

Former Spice Girl Emma Bunton, Pampers UNICEF ambassador, said: "I recently visited Madagascar – where the elimination of maternal and newborn tetanus was announced in June this year – to see the direct impact Pampers’ funding has had on the lives of people in the community that benefitted from the vaccination programme. As a mum of two myself, I have been lucky enough to enjoy lots of special moments with my little ones and my experience in Madagascar reminded me that there are still plenty of mums and dads that need our help to give their little ones a healthy start in life.

“Something as simple as parents buying Pampers nappies or wipes or watching our campaign video online can really make a difference and lead to the elimination of a deadly but preventable disease. From October to December, for every pack of Pampers purchased or ‘First Times’ video viewed, Pampers will donate the cost of one tetanus vaccine to UNICEF. Together, we can help ensure parents can celebrate their babies first time moments, no matter where in the world they are.”

Since 2006, Pampers’ support has enabled UNICEF to help eliminate maternal and newborn tetanus in 15 developing countries: Burkina Faso, Cameroon, Cote d’Ivoire, Gabon, Ghana, Guinea Bissau, Lao PDR, Liberia, Myanmar, Senegal, Sierra Leone, Tanzania, Timor Leste, Madagascar and Uganda. But there are still babies in 24* of the world’s poorest countries at risk from this fatal but preventable disease.

How you can help

  • 1 Pack = 1 Life-Saving Vaccine

During October – December 2014, you can help Pampers and UNICEF protect women of child-bearing age and pregnant women in the developing world against tetanus. For each specially marked Pampers – UNICEF pack purchased, Pampers will donate for example the cost of one tetanus vaccine to support UNICEF in the fight against maternal & newborn tetanus.

  • 1 View = 1 Life-Saving Vaccine / 1 Share = 1 Life-Saving Vaccine

During October – December 2014, you can also help Pampers and UNICEF protect women of child-bearing age and pregnant women in the developing world against maternal and newborn tetanus simply by watching our online films that celebrate the first-time moments of babies everywhere, many of them made possible by a healthy start in life. Watch a video and we will donate one vaccine. Share it with your friends and we will donate a second. Upload to our Facebook page a photo of your baby experiencing their first special moments – whether that’s cuddles, smiles or tastes – and we will donate a third life-saving vaccine.

  • UNICEF Pledge Donations

All parents want their children to be secure, well nourished, educated and healthy. Through your support, you’re helping children that need it most, but there are many more who are vulnerable and urgently in need. By becoming a monthly donor to UNICEF today you can join thousands of other parents who donate every month to improve the lives of these vulnerable children. Visit www.supportunicef.org/Pampers to see the difference that you can make.

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