Celebrity moms Ashlee Simpson, Tori Spelling, Angie Harmon and Marissa Jaret Winokur are designing one-of-a-kind Maclaren strollers for the Celebrity Mom “Style My Stroller” Campaign to benefit the CJ Foundation for SIDS.
The CJ Foundation is the leading organization in the US dedicated to raising awareness, funding research and offering support services to families impacted by Sudden Infant Death Syndrome. The online auction will be held from October 6 to October 13, 2008, to coincide with SIDS Awareness Month. Bidding will take place at www.charityfolks.com beginning at 10am EST on October 6 and closing at 9:30pm on October 13. These one-of-a-kind strollers will be on special display at Babies"R"Us in New York City’s Union Square.
“We are absolutely thrilled to have these amazing celebrity moms on board to help CJ with our mission of increasing public awareness of SIDS and contributing to a future where no parent is faced with the tragedy of losing a child to SIDS,” said Joel Hollander, co-founder and chairman of the CJ Foundation for SIDS. “When my wife, Susan, and I lost our beloved Carly Jenna 15 years ago, we knew it was our destiny to help raise awareness and support research to help eradicate SIDS. It’s an honor to have these incredible celebrity moms join us in our race to end SIDS.”
Maclaren donated the four Maclaren Volo strollers to be specially designed by each celebrity, capturing her individual style and personality. The bidding starts at $500 per stroller and all proceeds will go directly to the CJ Foundation to support its mission. To help kick off the Celebrity Mom “Style My Stroller” Campaign, the Toys"R"Us Children’s Fund, a public charity affiliated with Toys"R"Us, Inc., which operates the Toys"R"Us and Babies"R"Us divisions, has made a $10,000 donation to the CJ Foundation.