A new humanitarian-based TV show debuts in the US this weekend, featuring Cameron Diaz and K’NAAN.
4REAL is a project that began as a documentary television series and has expanded to include an online global community, a provider of educational materials (4REAL School), and the non-profit 4REAL Foundation.
The television show, 4REAL, is a series of half-hour episodes hosted by Sol Guy that takes celebrity guests on adventures around the world to connect with young leaders who, under extreme circumstances, are affecting real change on some of the most pressing issues of our time.
Celebrity guests for Season One are Cameron Diaz, Mos Def, Joaquin Phoenix, Eva Mendes, Casey Affleck, K’NAAN, M.I.A., and Flea of the Red Hot Chili Peppers. The shows take you on unique adventures with these celebrities, but ultimately it’s the young leaders who emerge as the stars. 4REAL inspires viewers with stories of their courage, creativity and dedication to tackling issues such as poverty, environment, health, children’s and indigenous rights, drugs and violence in their communities and beyond.
Beyond the exposure that 4REAL provides, these young leaders are partners in the show, with 50 per cent of the show’s profits going directly to their initiatives.
4REAL is airing globally on National Geographic Channels International (not including Canada, U.S., and U.K.) in 166 countries and 35 languages, as well as on The CW channel in the U.S. and on CTV and MTV in Canada.
4REAL premieres in the U.S. on The CW this Sunday October 5 at 5pm. Two episodes will air back to back every Sunday for the next five months.