Mediaplanet announces the distribution of its cross-platform campaign “Vision Health”, raising awareness about various vision health issues: how to prevent them; treat them; and live well with prevailing vision loss.

The print component of “Vision Health” was distributed within March 26th’s edition of The National Post, with a circulation of approximately 160,000 copies and an estimated readership of 420,000.

The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Rapper, producer and philanthropist apl.de.ap of The Black Eyed Peas is the feature cover story for the campaign. He opens up about being legally blind and it’s affect on his life and career; the surgery that changed his life; and his charity work in the Philippines.

This campaign was made possible with the support of The Foundation Fighting Blindness, The Herzig Eye Institute, AMI tv, Seva Canada, Essilor, Allergan, The Foundation Fighting Blindness, The Canadian Association of Optometrists.

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