Mediaplanet announces the distribution of its cross-platform campaign “Vision Health”, raising awareness about various vision health issues: how to prevent them; treat them; and live well with prevailing vision loss.

The print component of “Vision Health” was distributed within March 26th’s edition of The National Post, with a circulation of approximately 160,000 copies and an estimated readership of 420,000.

The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Rapper, producer and philanthropist apl.de.ap of The Black Eyed Peas is the feature cover story for the campaign. He opens up about being legally blind and it’s affect on his life and career; the surgery that changed his life; and his charity work in the Philippines.

This campaign was made possible with the support of The Foundation Fighting Blindness, The Herzig Eye Institute, AMI tv, Seva Canada, Essilor, Allergan, The Foundation Fighting Blindness, The Canadian Association of Optometrists.

comments powered by Disqus

Latest news

Play Day With The Stars Features Baron Davis, Jake T. Austin And More

Play Day With The Stars Features Baron Davis, Jake T. Austin And More Oct 15, 2018

Playworks Southern California hosted Play Day with the Stars at Griffin Avenue Elementary School. American actor Harold Perrineau – best-known for his roles in “Lost” and “Oz” – two time NBA All-Star Baron Davis, rapper Jake Miller, American actress Logan Browning – best-known for her role on the Netflix series “Dear White People,” Jake T. Austin, American actor best-known for his role on Disney Channel’s “Wizards of Waverly Place,” Val Chmerkovskiy, current “Dancing with the Stars” pro, Jan Luis Castellanos, American actor who will be starring in the new season of “Marvel’s Runaways”, Rebecca Black, singer best known for hit song “Friday”, Lenora Crichlow, English actress best known for her roles in Sugar Rush, BBC’s Being Human, and the film Fast Girls – and USC student athletes learned and played new inclusive games during recess to showcase how easy it is to make recess a safe, healthy place for every kid to feel comfortable developing into their best selves. More
More news