Singer-Songwriter Passenger, best known for his chart-topping single Let Her Go, has announced that all profits from his new album Whispers II, which was released yesterday, will go towards UNICEF UK’s groundbreaking initiative to help children in danger in Liberia.
Every year, ten thousand children die of malnutrition in Liberia. Over the next five years, Unicef, the world’s leading children’s organisation, aims to reach every child under the age of five in the country and protect them from the danger of malnutrition.
The ten-track album is being released via Passenger’s own label Black Crow Records and all the profits raised from album sales will go towards helping Unicef provide things like vital food and supplements for severely malnourished children and provide training for health workers so hopefully every Liberian child can grow up healthy and strong.
Passenger also played two exclusive live shows, at the legendary Union Chapel in London and Bleach, in his hometown of Brighton to support the release, with all the profits going towards the initiative.
Mike Rosenberg (aka Passenger) said: "I’m really excited about the new album and, I think the most exciting thing about this whole project is that I have teamed up with Unicef. All of the profits from every CD, every record, and every digital download will go to Unicef’s campaign in Liberia, helping malnourished children, providing supplements and food that’s desperately needed. It’s incredible to be able to do this. As a lot of you will know I’ve come from busking, and I never dreamed Passenger would be successful, let alone get to this stage. So now that it has, it’s just the most unbelievable feeling to be able to do something that will genuinely help children and make a lasting impact.
David Bull, Unicef UK Executive Director, added: “Even before the Ebola outbreak, Liberia had one of the highest child mortality rates in the world. With the help of our amazing supporters such as Passenger, Unicef is in a position to reverse this trend and have a fundamental impact on development in Liberia. We’re incredibly grateful to Passenger and his fans for their generous support of this work. Together, we have a real chance of changing the lives of millions of Liberian children.”