A selection of celebrity clothes – including items belonging to Harper Beckham, donated by Victoria Beckham – are being sold to raise money for Save the Children.
The doors of the Mary’s Living & Giving shop for Save the Children in Primrose Hill opened at 10am on Thursday, with the first outfit being sold at a record time of 10:05am. All money raised from the sale for Save the Children could help give children around the world access to lifesaving healthcare that they are currently denied.
The complete outfits – including outerwear and shoes – put together by style icon Victoria Beckham from Harper’s wardrobe, included items from designers such as Chloe, Roksanda Ilincic, Ralph Lauren, Stella McCartney, Gucci, Marc Jacobs and Charlotte Olympia. One Harper Beckham outfit, a pink Mischka Aoki dress which retails at £3,693.34, was placed in an auction which runs from today until 4pm on 28th June.
Customers can place a bid in store or by telephone by calling 020 3763 0049.
Victoria Beckham said: "I am delighted to be supporting the wonderful work of Save the Children through the Fashion Saves Lives Sale. As a mother, I passionately believe that all children, wherever they live, have the right to a happy, healthy life.
“Everyone out there can do their part by purchasing or donating, ensuring children all around the world have the opportunity of a brighter future.”
Helena Wiltshire, Head of PR at Save the Children, said: “The excitement down at Mary’s Living & Giving in Primrose Hill today has been overwhelming; we are extremely grateful for Victoria Beckham’s support of the Fashion Saves Lives sale as this increased awareness and money raised could give children around the world access to lifesaving healthcare that they are currently denied.”
Fronted by Save the Children ambassadors Erin O’Connor and Mary Portas, the Fashion Saves Lives sale also sees pieces from Kate Moss, Jade Jagger, Stanley Tucci and many more famous faces being auctioned on the Mary’s Living & Giving eBay store for Save the Children for a ten day period from 18th – 28th June.
Every day, 17,000 children die from preventable causes such as pneumonia and malaria due to a lack of adequate health services. Save the Children is backing a campaign to ensure that at the UN summit in September world leaders make a commitment to ensuring that by 2030, every child has the basic healthcare that they need to survive – no matter who or where they are.
Show your support by signing Save the Children’s petition calling on world leaders to agree to a commitment to end child deaths by 2030 at savethechildren.org.uk.
For more information and to purchase an item from the sale, please visit savethechildren.org.uk/fashionsaveslives and follow the hashtag #FashionSavesLives