The National Society for the Prevention of Cruelty to Children has announced that England and Manchester United captain Wayne Rooney has been named the NSPCC’s first ever Ambassador for Childhood.

Wayne will help lead their fight for every childhood by supporting their campaigns – like The Underwear Rule – and the services they run across the UK. As a husband and dad of 2 (soon to be 3), he has a strong belief and passion about the work we do with families:

“This is a really proud day for me,” he said. "Being named as the NSPCC’s first ever Ambassador for Childhood is totally special – and a responsibility I take very seriously.

“As professional footballers, we are maybe seen as living in a bit of a bubble, playing, travelling and doing Press conferences all year round. It’s important to realise, like loads of players do, that there’s a whole other world going on away from football.

“Too often things aren’t great out there. Sometimes, sadly for thousands of children, they’re really bad. It’s brilliant that there’s an organisation like the NSPCC that can step in and help change lives.

“I visited the NSPCC’s Manchester Service Centre and I was humbled by what I saw and heard – amazing stories of the children and families they help. I met so many passionate people including volunteers who regularly give up precious time to help children in desperate need of help.

“As a Dad of two young boys and the son of loving and supportive parents, I want to help children stay safe. I hope that knowing I’m supporting the NSPCC will help give abused youngsters the confidence and courage to seek the help they deserve.

“Winning trophies is important to any footballer. But so is the opportunity of using the fame that comes with it to help others and especially the children who are our future. Hopefully working with the NSPCC will mean being part of another winning team.”

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