Baby Buggy, founded by Jessica Seinfeld, today announced that it has changed its name to GOOD+ Foundation.

What started 15 years ago as a small New York City charity addressing babies’ needs has evolved into a major philanthropic organization that annually grants millions of dollars in products and services to proven anti-poverty programs serving mothers, fathers and their children across the country.

“Since our inception we have tried to find new ways of helping children and families outgrow poverty. I am incredibly proud of our success and humbled by the support from our donors, volunteers and partners,” said Founder and Board President Jessica Seinfeld. “GOOD+ Foundation’s tagline — ‘Partnerships for Stronger Families’— signals our unique approach: teaming up with leading life-changing programs that use our donated goods to help motivate parents to play a more active role in their own progress. Our new name recognizes that it is the GOODs PLUS the education and services our partners provide that move families out of poverty.”

GOOD+ Foundation is both a grant-seeking and grant-making organization. Its partner network is carefully selected through an application process.

“Together with our partners, we help keep parents engaged in meeting important goals, such as earning a GED, completing a parenting class, building job and life skills or securing better housing,” said GOOD+ Foundation Executive Director Katherine Snider. “Our in-kind grants of products and technical services are highly sought after by our partners because they enhance the services they provide to families and also help with their own employee retention. Our collaboration with Nurse-Family Partnership (NFP) is a great example of our successful model.”

NFP is a renowned program for new and expecting low-income mothers that has demonstrated higher rates of maternal employment, lower rates of child abuse and neglect, and better child school readiness.

“Many of the families in our programs just don’t have access to the same resources that the majority of new parents enjoy,” said Roxane White, CEO of Nurse-Family Partnership, an evidence-based maternal and early childhood health program. “By working together with GOOD+ Foundation over the past 10 years, we have been able to give low-income, first-time moms the support and the tools they need to provide their babies with the best possible start in life. This has included nearly 1.3 million baby items that GOOD+ Foundation has distributed to 23 of our programs across the country.”

In honor of the name change, eight corporate donors have each pledged or given at least $100,000 in products, services or financial support to GOOD+ Foundation in 2016, including Boppy, Bravado Designs, ErgoBaby, Lansinoh, Seventh Generation, The Children’s Place, UPPAbaby and Weil, Gotshal & Manges LLP. For more information on this campaign and ways to participate, visit the GOOD+ Foundation website at

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