Fashion Targets Breast Cancer has teamed up with some of the UK’s most stylish names to showcase the campaign’s stunning fashion collection, which raises vital funds for the UK’s largest breast cancer charity, Breast Cancer Now.
Uniting the fashion, TV and music scenes the 2016 campaign ambassadors, Ella Eyre, Jameela Jamil, Rosie Fortescue, Dionne Bromfield and Martha Rose, oozed style when modelling the exclusive range, available in store and online throughout April and May.
The exclusive 2016 Fashion Targets Breast Cancer collection includes products from some of the high-street’s best loved retailers, including Marks & Spencer, Debenhams, River Island, Topshop, Laura Ashley, Simply Be, Hush, The Fold, SVP and Blow Ltd.
Every item in the range carries a minimum 30% donation towards Breast Cancer Now’s pioneering research, throughout the six-week campaign.
Money raised by Fashion Targets Breast Cancer will be donated directly to Breast Cancer Now, the UK’s largest breast cancer charity, to fund its ground-breaking research into the disease and help it to reach its target that, by 2050, no woman will die from breast cancer.
Multi-award winner singer-songwriter Ella Eyre, said: "Fashion is ever-evolving, it changes every day and everybody is so different with how they wear fashion. For me it’s all about feeling your best, so not only can you look awesome in this year’s collection you can also wear your support and make a real difference to so many people.
“I’m so proud to be involved and be a part of something as important as Fashion Targets Breast Cancer.”
Made in Chelsea’s best dressed, and top fashion blogger and columnist, Rosie Fortescue, said: "Fashion Targets Breast Cancer is an amazing cause, and I love that everybody can get involved and support vital breast cancer research by doing something they already love doing – shopping!
“Fashion is a great way to be creative and show off your personal style and this year’s range is perfect for that. Hit the shops, buy the pieces and join me to wear your support!”
TV presenter and actress Jameela Jamil, said: "Breast cancer is a cause very close to my heart – having lost a couple of family members to this disease and more recently finding a lump in my breast, which showed signs of pre-cancerous cells, I want to do anything I possibly can to raise awareness about this disease.
“Using fashion as a way to spread an important message is incredible – it’s something that appeals to so many people. I’m a big fan of body confidence, it’s something I try to build in all women which is why I designed my clothing line with Simply Be, which forms part of this year’s campaign collection. I want people to feel confident, attractive and ultimately good about themselves so join me and wear your support for Fashion Targets Breast Cancer.”
Singer songwriter Dionne Bromfield said: "Fashion Targets Breast Cancer is an amazing campaign that I am honoured to be a part of – I’ve had family members who have experienced breast cancer so this is something extremely close to home for me.
“I love everything about fashion and watching how everybody can be unique and free with their own styles – I can’t wait to see how people wear their support with this year’s collection, there are so many great looks and it’s all for such a worthy cause!”
Model and rising star Martha Rose, said: “I know so many people who have been affected by breast cancer so to help support this cause is an honour. Fashion Targets Breast Cancer speaks to so many people – fashion is something that everybody is a part of in some way or another, so I hope the nation gets behind this incredible cause to wear their support.”
Ella, Rosie, Dionne and Martha were shot by Tom Dymond, of REX Features and styled by Susie Coulter. Each ambassador dressed themselves in a selection of this year’s pieces for the shoot; wearing their support with pride.
Earlier this week, Fashion Targets Breast Cancer unveiled the latest line-up for the campaign’s iconic posters which this year star Kate Moss and Naomi Campbell photographed by Mario Testino.
Since the two supermodels helped to launch the iconic campaign in 1996, Fashion Targets Breast Cancer has raised £14 million for Breast Cancer Now’s vital research.