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Listeners of UK’s Virgin Radio programme “Who’s Calling Christian?” were amazed when Prime Minister Tony Blair phoned to enter the show’s celebrity call-in competition.

At the end of the three-week-long competition, the audience will vote for its favourite celebrity caller, and the listener who convinced the celebrity to call in will receive £10,000 for himself and £10,000 for his favourite charity.

Graham Marsh, who received a heart transplant in 1999, asked the Prime Minister to make the call, hoping to win the money for the Freeman Heart and Lung Transplant Association and the Tyne Youth and Community Center in northeast England.

During the call, Blair joked that he was mobilizing voters to back him in the competition.

The winner will be announced Nov. 6 on the radio station’s Web site.

Other callers to this competition have included Jack Black, Ben Affleck and comedian Sacha Baron Cohen, who called the station as his character Borat Sagdiyev, a Kazakh TV journalist.

In past competitions, callers have included Ewan McGregor and Steven Spielberg.

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