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Pop star Madonna has recorded a short video message about the Raising Malawi Academy for Girls and posted it on her website.

“After witnessing the potential of Malawi’s girls firsthand, I made it my mission to give them an opportunity to become their personal best,” wrote the singer on her website. “I hope you will share my urgency and make a donation today. Every donation counts toward helping impoverished girls to reach their full potential. And every dollar will make a difference.”

The Raising Malawi Academy for Girls is dedicated to providing impoverished young women from all over Malawi with the opportunity to become their personal best. The girls who attend the Academy will develop the skills and character traits necessary to lead their communities from perpetual despair to complete self-reliance.

“After witnessing the potential of Malawi’s girls firsthand, I made it my mission to give them an opportunity to become their personal best,” said Madonna in the video, which is shot in a hotel room. “There are very few girls in Africa in general who are encouraged or allowed to go to secondary schools so, after spending a lot of time there, I realised that one of the ways I could help was to build a girls school… Please visit our website. I would appreciate any help you could give us.”

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