Whether it’s Hollywood, American Idol or the professional sports arena, never underestimate the heart behind the well-known faces we all love. Star power has been igniting charity work for several years now, but it has taken until 2016 for mobile technology to provide a better way to rally fans for good.

MaximusLife, a mobile lifestyle and fundraising platform for charities, is dedicated to giving charity champions everything needed to connect fans directly to their favorite causes via mobile fundraising campaigns. Each MaximusLife campaign revolves around a lifestyle or fitness challenge that fans can rally behind with simple check-ins on their mobile device.

Over the past few months, Kellan Lutz (a well-known actor seen in the Legend of Hercules and the Twilight Saga), American Idol’s Jason Castro and professional surfer, Bethany Hamilton, have all rallied their fans to join MaximusLife’s challenge platform putting social good directly into the everyday life of their fans. Recent challenges, designed to be more rewarding than the famous ice-bucket dump, have included 50 daily pushups for a trip to LA, 10k steps a day for a Backstage Fly Away, and the most recent 100 ab moves a day led by Bethany Hamilton.

MaximusLife’s challenges sync directly with wearable devices and your favorite social media accounts to empower supporters to “Live Great. Do Good and Win Big.” Supporter prizes vary from point-based gear to fly away trips all for raising awareness and critical funding alongside charity champions.

Check-out Castro’s current campaign to Walk 1 Million steps for poverty. To join the fun, simply get your Fitbit charged and check-in on Castro’s challenge.

“We are excited to rally our fans towards a fun way to support a good cause near to our hearts,” said Jason Castro. "Roma Boots, an organization dedicated to ending poverty, is doing amazing work and we hope to raise awareness for its mission by reaching 1 Million steps for poverty through our fan base.

Further information on this new influencer and celebrity challenges can be viewed at MaximusLife.com.

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