The eco-friendly campaign Red Carpet Green Dress (RCGD) is pleased to announce that critically acclaimed actresses Emma Roberts and Priyanka Bose will be supporting the initiative this year.
The actresses will wear exclusive pieces from Atelier Swarovski’s first fine jewelry collection, which will launch at the 89th Academy Awards, and will also be dressed in ethical gowns.
Founded by Suzy Amis Cameron – actress, environmental advocate, educator and wife of director James Cameron – Red Carpet Green Dress works with internationally acclaimed designers each year to dress stars in ethical eveningwear and jewelry for the Academy Awards.
“It is so exciting to be partnering with Atelier Swarovski for our Red Carpet Green Dress campaign this year and have such strong women like Emma Roberts and Priyanka Bose stand behind us,” said Amis Cameron. “We have the scope for massive global impact and together can help spread the important message of sustainability. Furthermore, we aim to stir conversation and encourage those we reach to join the movement. It is wonderful to have the support of an organization, like Swarovski and women like Emma and Priyanka who hold such a prominent place in the fashion world, who share my vision to create more consciously, to positively impact the environment and make the world a better place for our children to grow up in. Together we truly can make a difference.”
Bose is an internationally celebrated model/actress who plays “Kamla Munshi” in the feature film “LION” alongside Dev Patel, currently nominated for six Academy Awards, including “Best Motion Picture of the Year.”
Emma Roberts is an undeniable talent known for her diverse roles in films such as “Palo Alto,” “We’re the Millers,” and the upcoming “Billionaire Boys Club”. Roberts currently stars as ‘Chanel Oberlin’ in the Fox comedy-horror series “Scream Queens,” from the minds of “Glee” creators Ryan Murphy, Brad Flachuk and Ian Brennan.
Swarovski strives to create beautiful products using responsible methods that align with the wellbeing of people and the planet. Atelier Swarovski is a certified member of the Responsible Jewellery Council (RJC), an organization established by the jewelry industry to advance responsible social and environmental practices.
Nadja Swarovski, Member of the Swarovski Executive Board, also commented: “We are delighted to partner with Red Carpet Green Dress for the 2017 Academy Awards-inspired initiative. The red carpet at the Oscars is an iconic moment in the fashion and cultural calendar, and as a company with a deep commitment to sustainability, we are very pleased to collaborate with Suzy and her team to help bring conscious luxury further into the spotlight.”
Since its inception in 2009, Red Carpet Green Dress’ sustainable designs have been worn by countless stars at the Oscars including Naomie Harris, currently nominated for Best Actress in a Supporting Role for “Moonlight,” “Twilight” star Kellan Lutz, Jake McDorman (“American Sniper”), Missi Pyle (“Gone Girl”), Gina Rodriguez (“Jane the Virgin”) and Sophie Turner (“Game of Thrones”).
It is due to the aid of partners, such as Atelier Swarovski, and annual contests that financial security can be provided to MUSE School CA, an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures small class size, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.
In addition to Atelier Swarovski’s collaboration, Earth Friendly Products, maker of ECOS Laundry Detergent will also continue their support for the third year of the high profile campaign.
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Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its eighth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion by challenging designers from around the world to think about fashion in an eco-friendly context. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron co-founded in Calabasas, California.