GOOD+ Foundation Founder Jessica Seinfeld hosted the organization’s inaugural Halloween Bash yesterday at Sunset Gower Studios in Los Angeles, CA, raising $230,000 to benefit the Foundation’s work to help lift families out of poverty in the Los Angeles area.

Gwyneth Paltrow and Jessica Seinfeld
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An extension of GOOD+ Foundation’s New York City “Bedtime Bash,” the Halloween Bash was a spooktacular family festival for mummies, daddies and kiddies. Nearly 600 guests, including families the Foundation serves from LIFT Los Angeles, Youth Policy Institute and Children’s Institute, Inc.‘s Project Fatherhood, spent the afternoon enraptured in an array of activities for the whole family, which was highlighted by a special Stokke Spooky Storytelling featuring ABC’s “Blackish” stars Marcus Scribner, Marsai Martin and Miles Brown. Other activities included Sony Pictures Television Mad Science Shows, Wonderful Halos mandarin orange decorating, Urban Decay costume make-up, Johnson & Johnson Donate a Photo Booth, UPPAbaby Caricature Illustrations of personalized vampires, superheroes and other ghoulish characters, Funrise Sing-A-Ma-Lings, Native Shoes cooking decorating and Foodstirs brownie pop decorating, WutsupBaby airbrush temporary tattoos, GLAMSQUAD X MARULA OIL Braid Bar and meet-n-greets with the Power Rangers and PJ Masks characters. The older kids enjoyed the ScAIR Haunted House trailer, Euro bungee jump trampoline and MUSCLE MILK rock climbing wall, and parents enjoyed the MUSCLE MILK coffee house. Music was curated by DJ Michelle Pesce.

Jessica Seinfeld and Sarah Michelle Gellar
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GOOD+ Foundation works with approximately 50 sites in the greater Los Angeles area working within its three program focus areas: Supporting New Mothers, Investing in Early Childhood and Engaging Fathers. The organization integrates donations of child’s products with the transformational services of its partner sites to help incentive parents to meet goals like getting a GED, taking parenting or anger management courses, or finding employment, to help break the generational cycle of poverty.

“I am overwhelmed by the generosity of our sponsors and supporters for the inaugural GOOD+ Foundation Halloween Bash,” said GOOD+ Founder Jessica Seinfeld. “The support received from today’s event will help us provide essential child gear and clothing donations through our extensive partner network, benefiting families living in poverty here in this great city.” A quarter of all children in Los Angeles live in poverty, as reported by the US Census Bureau.

Guests at the party included GOOD+ supporters Kimberly and James Van Der Beek along with supporters Gwyneth Paltrow, Sarah Michelle Gellar, Sterling K. Brown, Dan Bucatinsky and Don Ross, Ian Ziering, Bill Horn and Scout Masterson, Sean Patrick Thomas and Aonika Laurent, Tiffani Thiessen and Brady Smith, Majandra and David Walton and Mary Kitchen and Jon Orszag. Guests and their families promoted the event by posting photos with @GoodPlusFdn, #GOOD+HalloweenBash and #GoodPlusHalloweenBash.

The event is presented by Johnson & Johnson with additional support from Wonderful® Halos™, MUSCLE MILK™, Niagara Cares®, Urban Decay, Stokke®, Funrise Toys, Native Shoes™, Project MC2™, Johnsonville®, GLAMSQUAD, MarulaOil, Ergobaby™, UPPAbaby®, WutsupBaby™, YourBASH! and Sunset Gower Studios. Catering was provided by Food & Bounty.

Co-hosts included Bruce Bozzi and Bryan Lourd, Dan Bucatinsky & Don Roos, Stacey Bendet Eisner, Crystal Lourd, Gwyneth Paltrow and Jamie Tisch. Host Committee members included Shiri Appleby and Jon Shook, Kristen Bell and Dax Shepard, Helen Cavallo, Julia and James Corden, Majandra Deflino and David Walton, Marika Dominczyk and Scott Foley, Erin Fetherston and Gabe Saporta, Sarah Michelle Gellar and Freddie Prinze Jr., Patricia and Alex Gorsky, Bill Horn and Scoutt Masterson, Mary Kitchen and Jon Orszag, Ali Larter and Hayes MacArthur, Jayma Mays and Adam Campbell, Bijou Phillips, Tiffani Thiessen and Brady Smith, Aonika Laurent Thomas and Sean Patrick Thomas, Ilaria Urbinati and Eric Ray Davidson, and Kimberly and James Van Der Beek.

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