BeautyKind, an online retailer where consumers can shop prestige beauty brands while raising funds for charities of their choice, announced today they will be hosting a first-of-its-kind concert on March 25th at AT&T Stadium in Arlington, Texas as part of their new BeautyKind Unites: Concert for Causes series.

The inaugural concert will raise funds for the American Heart Association and feature award-winning artists including Demi Lovato, The Band Perry and Jake Owen, who will kick off the debut of the BeautyKind Unites: Concert for Causes series by entertaining a crowd of 45,000.

The concert is expected to raise up to $3M for thousands of charities. Fifty percent of each ticket sale will be donated to the charity of the customer’s choice. This concert, which is the first of many, is a perfect fit for supporting BeautyKind’s mission of connecting cause, commerce and community through beauty and music. In addition, corporate partners, both locally and nationally, will have the opportunity to work with AHA for the event.

BeautyKind originally envisioned hosting this first concert at a smaller venue, but due to the high demand from the public, the charities, and an esteemed roster of performers, a larger venue became a necessity.

“Our goal with the BeautyKind Unites: Concert for Causes series is to reshape cause marketing by creating a fun and engaging way for people to give back to the charities they know and love,” said Founder & CEO, Hil Davis. “BeautyKind’s concert series is just another step in furthering our mission to partner and support charities, and survivors. We would like to thank the brands, charities and musicians who have made this possible, and look forward to many more that will join our movement in the future.”

From GRAMMY nominated multi-platinum selling recording artist, Demi Lovato, GRAMMY Award-winning sibling trio, The Band Perry and RCA Nashville Recording Artist, Jake Owen, these talented artists will give attendees a concert experience to cherish.

“Being able to give back is the most important contribution we make as entertainers,” says Owen. “I’m proud to be part of this event at AT&T Stadium. It’s so cool that the person buying the ticket gets to make a donation to the charity of their choice. That’s awesome.”

As the lead beneficiary of the concert, the American Heart Association will offer ultimate fans and supporters premium packages for purchase for an unforgettable concert experience. Packages will include preferred parking and seating, a private entrance, access to the artists during a pre-party in the VIP areas and more.

“We are excited to be working with BeautyKind on the first of this groundbreaking concert series where supporters can help save lives through the purchase of their ticket,” said Midge Epstein, Executive Vice President of the American Heart Association’s SouthWest Affiliate. “BeautyKind’s innovative approach to beauty and social good is inspiring. The American Heart Association looks forward to sharing our message about heart and brain health, and we are proud to be part of this concert series.”

Ticket prices range from $40 to $230 and will be available for public purchase starting Friday, January 20th. All concert attendees can use BeautyKind’s social media handle @WeAreBeautyKind and official hashtag #BeautyKindUnites when engaging on social media.

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