For the sixth consecutive year, Burlington Stores, the national off price retailer, and WomenHeart: The National Coalition for Women with Heart Disease, have teamed up to educate women nationwide about the importance of their heart health, as heart disease is the leading cause of death in women.
Throughout the month of February, American Heart Month, and March, Burlington Stores and WomenHeart are joined by Kelly Rowland, Grammy Award-winning artist and heart health advocate, to serve as the voice and supporter of their #KnockOutHeartDisease Campaign.
This year’s campaign kicked off yesterday at Burlington’s flagship location in New York City, featuring Kelly Rowland, along with WomenHeart Champions, who are women heart disease survivors and community educators, spokespersons and heart health advocates. Today, Burlington’s in-store campaign launched in all 593 Burlington stores across the country, giving customers the opportunity to donate $1 or more to support WomenHeart at check out through March 31, 2017.
Throughout the campaign, 46 Burlington store locations nationwide (a store in each State/Territory where Burlington has locations) will host Night Out to #KnockOutHeartDisease events, offering free heart health screenings in partnership with WomenHeart. Customers will have the opportunity to get their blood pressure, pulse, cholesterol and BMI checked by a certified health professional, and receive bi-lingual (English/Spanish) women’s heart health information and tips for living heart healthy. To find a screening near you, visit www.BurlingtonStores.com/HeartHealth.
Knowing one’s health numbers is the start to knocking out heart disease in women. Getting their heart screened at a Burlington or elsewhere is an opportunity to learn about their heart health. Everyone is encouraged to spread the word by tagging two friends to do the same with #KnockOutHeartDisease. Burlington Stores will donate $5, up to $25,000, to WomenHeart for each use of the hashtag.
“I’m excited to join Burlington and WomenHeart’s #KnockOutHeartDisease campaign and admire their continued commitment to educate women about the importance of their heart health in effort to save lives,” says Kelly Rowland. “I encourage women to get their heart health screened and when they do, be sure they tag two friends to do the same with #KnockOutHeartDisease.”
“At Burlington Stores we are committed to supporting causes that are important to our associates and customers and we are proud to educate women about the importance of heart health,” says Tom Kingsbury, President, CEO and Chairman, Burlington Stores.
“We are thankful to Burlington and their millions of customers and thousands of associates across the country for their continued support to help us further our mission. We are thrilled to bring the #KnockOutHeartDisease Campaign to life as we continue this amazing partnership with Burlington Stores,” says Mary McGowan, CEO, WomenHeart. “It’s important that our message be delivered through as many channels as possible, whether it’s in store, online or via social media, so that we have every opportunity to reach women across the country regarding their number one health risk – heart disease.”
During the past five years, Burlington and its generous customers have raised more than $6 million to support WomenHeart and its free education and support services for women living with heart disease in communities throughout the country. These funds have also enabled the organization to continue to support and educate Hispanic women – a high risk population for heart disease – through its Para la Mujer Hispana initiative.