Drew and Jonathan Scott are raising the walls on two new Nashville homes as part of the start to Habitat For Humanity's second annual nationwide Home is the Key campaign. The campaign, which runs the month of April, convenes sponsors, celebrities and community leaders to drive support for the critical need of affordable housing across the United States.
“We have been longtime supporters of Habitat for Humanity because we know the real meaning of home,” said Jonathan Scott, one half of the world-renowned, entrepreneurial construction and real estate expert brothers. “A safe and affordable place to live is the key to building a strong family foundation. The families we’re working alongside in Nashville are just two examples of the thousands of people that Habitat serves across the country every year.”
As profiled on NBC’s TODAY Show, the Scott Brothers are working alongside future Habitat homeowners Ashlee and Amanda to build their homes today. Throughout the month, campaign sponsors will engage additional volunteers to help finish the homes by April 26.
“Purchasing a home is increasingly out of reach for far too many people across the country,” Drew Scott said. “By supporting the #HomeIsTheKey campaign, we can all play a role in building more homes and more opportunities for families.”
“At Habitat for Humanity, we have long known that home is the key to a better life,” said Jonathan Reckford, CEO of Habitat for Humanity International. “For more than 40 years, we have helped more than 13 million people become empowered to build better lives for themselves and their families. But with more than 18 million U.S. families paying more than half their income on housing, it is clear that so much more work needs to be done. Home is the Key is the opportunity for everyone to be part of the solution. By raising your voice, donating directly to Habitat or shopping with one of our generous partners, you can help us unlock the future for many more families who need a hand up.”
People across the United States can join and support the campaign by purchasing products from participating partners, donating directly at habitat.org and by sharing their support using #HomeIsTheKey on social media. Money donated by and through campaign partners will go directly to fulfilling Habitat’s mission of addressing urgent affordable housing needs. Participating sponsors include:
At Home Stores: Returning for its second year as a Home is the Key sponsor, the home décor superstore will donate to Habitat $25 from every sale of a specialty patio umbrella and 100 percent of the sales of specially branded Habitat for Humanity coasters.
Chico’s FAS, Inc.: A cultivator of specialty retail brands, Chico’s FAS, Inc. will donate a portion of sales to Habitat from products sold by its family of brands, up to $650,000:
Chico’s will donate $2 from every Slub tee sold in store from April 1 to May 31, up to $450,000.
White House Black Market will donate $5 from each Comfort Stretch Slim Ankle Pants sold from April 17 to May 31, up to $125,000.
Soma will donate $1 from each Cool Nights Pajama separate sold from April 23 to May 31, up to $75,000.
Last month, Chico’s FAS, Inc. and Habitat announced their new national partnership to empower women to build strength, stability and independence through housing.
Nissan: Also in its second year as a Home is the Key sponsor, Nissan will donate $1 to Habitat for every time #HomeIsTheKey is shared on social media, up to $250,000. Nissan and Habitat have partnered together for over a decade and have helped families all over the world build and own their home.
O-Cedar: Marking its inaugural sponsorship, from April 1 to June 15, the home cleaning product company will donate $1 to Habitat for every ProMist Max Microfiber Spray Mop sold by O-Cedar to any U.S. retails channel, up to $200,000.
Kum & Go Convenience Stores: Customers of the family-owned convenience store chain will have the opportunity to donate to Habitat at checkout for the fifth year in a row. Kum & Go associates and customers will build a new Habitat home in their hometown of Des Moines in the month of April, mirroring the Home is the Key home builds in Nashville.
Schneider Electric: Building on its 17-year partnership with Habitat, Schneider Electric will use its social media channels to drive awareness of the campaign and encourage donations to Habitat to help more families thrive through affordable homes.
Inaugurated in 2017, Habitat’s Home is the Key campaign aims to demonstrate how a decent, affordable home creates a better life for families and individuals. The campaign recently won two PR News CSR & Nonprofit Awards and was named as a finalist for Engage for Good’s Halo Awards and Ragan’s PR Daily Awards.