By Tim Saunders on
Usher is encouraging teens to live healthy and active lifestyles by launching a competition in which a group of lucky fans will get the chance to collaborate with him on his latest music video.
The star is taking part in the Got Noise? program, an initiative funded by America’s milk producers to help educate Americans about the benefits of milk. Bodybymilk.com is the online educational resource for consumers from MilkPEP (Milk Processor Education Program), designed and maintained to keep teens and moms engaged and educated about nature’s power drink.
Usher is looking for teens between the age of 13 and 18 to submit video ideas for his latest video. The winners will be put into two teams who will create, produce and direct video ideas that will go head-to-head with the studio version of the video in an online vote-off.
“I am so excited to be the first artist involved with the Body By Milk Got Noise? music video program,” said Usher. “It gives me another way to give back and also reinvent music videos. It will also send out a message to my fans about the importance of healthy living. That’s something I believe in and want my fans to recognize.”
More information about entering the contest can be found at the Got Noise? website.
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