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On March 21, Richard Gere joined members of the press and representatives of Meals On Wheels Association of America to celebrate the launch of the charity’s first ever advertising campaign.

Gere and his father Homer – a Meals On Wheels volunteer for 18 years – are featured in the new campaign, which aims to raise awareness of the charity, and to encourage donations and new volunteers.

At the event, which took place at the headquarters of supervising advertising firm Ogilvy, an impassioned Gere asked the media to give airtime and advertising space to the campaign, just as he and his father have donated their time to supporting the campaign.

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