By Elizabeth Willoughby on
Caudwell Children’s chief executive, Trudi Beswick, was quite happy with Stewart’s offer, reported StaffsLive: “We are thrilled that Rod has confirmed as our headline act and that he has kindly donated his time to the charity.”
The yearly gala, formerly called Legends Ball, is only one of Caudwell Children’s fundraising methods, but is the most attention-grabbing one, attended by a host of celebrities and charity supporters. It’s also the most lucrative, raising £1.5 million last year.
Frustrated by the cost of management, businessman John Caudwell created the charity in 2000 to steer donations directly to providing the much needed medical treatments, therapies and specialized equipment for children in the UK, bypassing any administration costs. According to the charity’s website, all management and administration expenses are paid for by Caudwell himself: “For every pound donated not one single penny is spent on overheads, salaries, rent, electricity, postage, stationary etc.”
“It is set to be an electrifying night,” says Beswick of the upcoming Ball, “and the money raised will all go to support children who desperately need our help.”
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