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Oxfam has launched a new campaign to encourage people to recycle clothing.

The Sustain Me campaign features famous faces such as Heidi Klum, Natalie Imbruglia, Cat Deeley and Jourdan Dunn in a series of looks designed by stylist Katie Shillingford using clothing handpicked from Oxfam’s recycling plant Wastesaver.

“I just love the idea of recycling clothing,” said Klum. “To give those once cherished items a longer existence is just great. It’s also an essential tool for Oxfam to continue tackling poverty in the world.”

Research by the M&S and Oxfam Clothes Exchange partnership has discovered that 75% of consumers have at some time in their lives purchased an item of clothing and never worn it. A further 25% of people “admit to hoarding clothes finding them either too difficult to give away or assuming that they’ll come back in to fashion at some point.”

“Katie Shillingford has created a combination of classic, timeless and directional looks for this campaign, showing just how original you can be with sustainable fashion from your local Oxfam,” said Sarah Farquhar, Head of Retail Operations at Oxfam. “Our shops offer great value for money and give you the chance to create and express your own personal style. In addition to highlighting your sustainable fashion credentials, your purchases will raise vital funds for Oxfam’s work tackling poverty. In the current economic climate, Oxfam needs donations more than ever. Every item we sell allows Oxfam to provide help where it is needed most, so we’re asking people to have a rummage through their wardrobes and, even if they only pick out one item, bring the clothing they no longer want in to us at Oxfam. You can be sure we will look after it, find someone else who will love it for longer and make as much money as possible to help sustain poor people around the world.”

More information about the Sustain Me campaign can be found here.

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