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Actress and former beauty queen Michelle Yeoh has joined WildAid in utilizing YouTube to post videos on the wildlife poaching crisis. WildAid is a non-profit organization that seeks to put an end to illegal wildlife trade “by focusing on awareness to reduce the demand for threatened and endangered species products and to increase public support for wildlife conservation.”

With awareness in mind, using WildAid’s motto: When the buying stops the killing can too, Jackie Chan, Ralph Fiennes, Ang Lee, Minnie Driver and other stars have posted short public service announcement videos on YouTube as well, Chan’s being the most graphic, against the illegal trade and its costs.

WildAid works worldwide with governments, communities and celebrities to make wildlife conservation a global priority.

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