By Emily Ray on
The Maasai Wilderness Conservation Trust is an organization that strives to protect the East African grasslands which the Maasai tribe calls home and is under threat by rapid industrial development. The Trust also seeks to promote sustainable development.
Norton’s association with the Trust stems back around 10 years when he discovered the Trust on his first visit to Kenya. He said of the organization’s founder Luca Belpietro: ‘I was impressed at the way he was really genuinely working with the community to create value out of being good stewards of the land’.
Running alongside Norton on November 1st will be magician David Blaine and three Maasai tribesmen.
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