By Tim Saunders on
Wyclef Jean has teamed up with outdoor clothing brand Timberland to launch a range of eco-friendly footwear to aid the redevelopment of his native Haiti.
The new collection features 16 different designs, and $2 from the sale of each pair will go to the musician’s Yéle Haiti Foundation to help with reforestation. Jean founded the charity in 2005 to make a difference in education, health, environment and community development in his native country.
“I really think that we’re going to sell a whole lot of boots and I really think we’re going plant a whole lot of trees in Haiti,” said Jean.
A line of T-shirts designed by Haitian children will also be sold at the singer’s concerts, as well as organic shirts and headwear.
“We thought there was a strong connection or opportunity to connect based on our shared values,” said Margaret Morey-Reuner, Senior Manager for Values Marketing at Timberland. “The campaign will be top-heavy on social and digital media and PR versus traditional advertising. There’s a benefit to taking that approach because Wyclef has such a strong fan-base, and we have a strong consumer base.”
To find out more about the boots, which will be launched in 2010, click here.
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