Jumpstart Launches 2010 Read For The Record Campaign

Jumpstart's Read for the Record campaign is back, and hopes to smash last year’s record of people reading the same book at the same time.

On October 8, 2009, adults across the globe read Eric Carle’s The Very Hungry Caterpillar to 2,019,752 children to raise awareness of literacy, with stars such as Justin Bieber, Nelly Furtado, Meredith Vieira, Mary-Louise Parker, Tiki Barber, Vince Vaughn, Lo Bosworth and Henry Winkler lending a hand. On October 7, 2010, Jumpstart will host over 2.5 million people worldwide as they read The Snowy Day by Ezra Jack Keats.

Presented in partnership with sponsor and founding partner Pearson, Jumpstart’s Read for the Record is a celebration of reading and community service created to raise awareness about how important reading with young children is to developing crucial early language and literacy skills for success in school and in life. Last year’s campaign donated more than 275,000 books and raised more than $1.4 million to support Jumpstart’s year-long work with preschool children.

To find out more and make a pledge to read, visit the Read for the Record website.