By Delinda Lombardo on
Dickies, the leading global work wear brand, just announced the launch of the ‘Detroit 874’, a limited-edition, U.S. made work pant benefiting unemployed workers in Detroit.
Dickies unveiled the special edition garment recently in Detroit, where actor, director and Detroit native Vondie Curtis Hall was on site to show support for the program and the positive impact it will have in the city of Detroit. Dickies also made an initial donation of 5,000 pairs of Original 874s to The Salvation Army of Metro Detroit, as a call to action to consumers to help double that quantity through the sale of the Detroit 874.
For every pair of Detroit 874s sold, Dickies will match that sale with another pair of Original 874s donated to The Salvation Army. If all 5,000 pairs of Detroit 874s are sold, Dickies will have contributed 10,000 pairs of Original 874s to help Detroit workers. Dickies also presented The Salvation Army of Metro Detroit with $25,000 to support their work in Detroit.
“This generous program comes in a time of economic crisis for our community, when the people we serve are struggling to find job opportunities and also lack the basic necessities to secure a job,” said Major Monty Wandling with The Salvation Army Eastern Michigan Division. “We feed and shelter thousands of people a day. Having proper work clothing is a critical next step we can provide to those we’re helping get back on their feet. We are blessed to be able to provide Dickies work pants to Detroiters in need.”
The Detroit 874 is a unique adaptation of Dickies’ classic 874 work pant, and represents a program extension of the recently launched “874® Versus” integrated marketing campaign. Titled “874 vs. Unemployment,” the special program provides Detroit workers with a basic necessity to help secure a job and stay protected on the job site – a good, tough, reliable pair of work pants. Starting today, 5,000 pairs of the Detroit 874s are available for the purchase price of $50 (with free shipping) at Dickies.com.
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