Stand Up To Cancer has joined with 97.1 AMP Radio to go pink for Breast Cancer Awareness Month.

AMP RADIO’s inaugural “PINK For October” campaign includes various cause related programs including an artists showcase with Katy Perry, an online charity auction featuring memorabilia and experiences from artists kicking off on eBay on October 11, active community events like the Run For Her Life 10k / 5K, limited edition “PINK” merchandise, public service announcements and a mobile text to donate platform with Stand Up To Cancer.

AMP is proud to unite our team with our great listeners in the fight against breast cancer,” said Kevin Weatherly, Senior Vice President, Programming, CBS RADIO and Program Director for 97.1 AMP RADIO. “Our goal with ‘PINK For October’ is to engage our staff, the artists we play and our audience together in one movement to get the word out. We’re excited about the relationship with Stand Up To Cancer, and we have some really unique ‘PINK’ ideas being introduced this month.”

As part of this program, AMP RADIO will devote air-time throughout the month to educating their audience on prevention, encouraging listeners to get involved and raising donations for cancer research.

“We’re thrilled that AMP RADIO is supporting Stand Up To Cancer as part of its going ‘PINK for October’ efforts,” said SU2C co-founder and partner of The Robertson Schwartz Agency, Sue Schwartz. “Stand Up is a grassroots movement. We want each and every person to know they can help the scientists working to end cancer, and having AMP RADIO communicate that to all of its listeners brings us closer to that goal.”

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