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Screen Actors Guild 2010 Life Achievement Award recipient Ernest Borgnine has joined a list of distinguished celebrities who have volunteered to read on camera for Storyline Online, part of the Screen Actors Guild Foundation's internationally-recognized Children’s Literacy Initiative.

Storyline Online’s latest project-as read by Borgnine-is Marcus Pfister’s classic children’s book The Rainbow Fish, which tells the story of a greedy fish who learns to share with the help of a wise octopus.

Borgnine is no stranger to the undersea, as he is the voice of aquatic superhero Mermaid Man in the Nickelodeon smash-hit “SpongeBob SquarePants.”

Storyline Online brings youth-oriented literature to life with celebrity readers and computer-enhanced illustrations for online streaming, available free of charge at any time of day.

Despite the site’s success in reaching children, educators and parents as an effective learning tool (with supplemental activities for each story and over three million hits a month), its future has been jeopardized by mounting costs.

Thanks to a grant of $10,000 by Direct Brands, Inc., home to over 20 unique book clubs and the pre-eminent marketer of books in the United States, the non-profit SAG Foundation was able to secure video production of The Rainbow Fish with Mr. Borgnine’s generous participation

Donations to Storyline Online may be made at

About the Screen Actors Guild Foundation

Founded in 1985, the SCREEN ACTORS GUILD FOUNDATION is an educational, humanitarian and philanthropic 501©(3) non-profit organization. Governed and funded independently of SAG, the SAG FOUNDATION offers substantive services to Guild members, free of charge, in its mission to assist, educate and inspire actors toward their fullest potential in career, life and community. For more information, please visit

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