A host of fashionistas and celebrities – including Edith Bowman, model Daisy Lowe, stylish chef Gizzi Erskine and The Hoosiers – have ‘voted with their wallet’ by donating them to Oxfam in support of its new 100% giving campaign, a new way to give to charity.

Each wallet, complete with a ‘purse-onal’ item or message from the owner, will be sold on Oxfam’s online charity shop on 20 February.

Wallets donated to date include:

  • Daisy Lowe: Lulu Guinness sequined purse
  • Gizzi Erskine: Miu Miu cardholder
  • Edith Bowman: vintage coin-purse
  • Pearl Lowe: green Vivienne Westwood wallet
  • Ravinder Bhogal: Liberty of London leather purse
  • The Hoosiers: well-toured leather wallets
  • Martin Lewis: wallet bound by lock and chain
  • The Apprentice’s Nick Hewer: black leather cardholder
  • Levi Roots: black wallet with leather dividers

100% giving is the first time ever that a major UK charity is offering a donation scheme where every penny is guaranteed to go directly to the cause. This is possible because PayPal is paying the running costs on all donations made to the charity in February via www.oxfam.org.uk/giving.

The exact price of each wallet will be crowd-sourced, with fans invited to say what they think it’s worth via the Oxfam twitter channel (twitter.com/oxfamgb). With designer names and vintage treasures amongst the haul, shoppers stand a great chance of bagging a bargain.

‘Purse-onal’ items left behind in the wallets include a plectrum from the Hoosiers’ last tour, whilst Martin Lewis has stuffed his full of money-saving mantras.

Edith Bowman comments: “I’m delighted to be able to lend my support to 100% giving as it’s a clever but simple way of helping the public’s donations go as far as possible.”

Ordinarily, for every £1 donated to Oxfam, 81p goes directly to programme work to tackle poverty, while 19p is spent on essential running costs (for instance training staff to work in the toughest conditions, getting vital equipment out to emergency situations). During February PayPal will cover these costs every time a donation is made via PayPal, meaning that every donation goes further and exclusively to the charity’s lifesaving programme work.

100% giving runs throughout February, with a view to establishing an entirely new model for donating to charities over the next decade.

The wallets are available at the Oxfam Online Shop.

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