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Actress Hayden Panettiere and pro-surfer/activist Rob Machado co-hosted the launch of the exclusive ‘Surfrider Collection’ for Bloomingdale’s in Santa Monica April 13 to benefit the Surfrider Foundation.

Hayden Panettiere at Bloomingdales Surfrider event
Hayden Panettiere at Bloomingdales Surfrider event
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For a limited time only, the men’s department at 13 Bloomingdale’s stores nationwide will host to temporary pop-up shops-within-a-shop. Each shop will feature surf-inspired, beach loving apparel and accessories from designers exclusive to Bloomingdale’s in support of the Surfrider Foundation. The collection features designs by Polo Ralph Lauren RLX, Engineered Garments, Paul Smith, Gitman Bros., Altru, Sea Bags, Marc by Marc Jacobs, Industry of All Nations and more.



10% of all sales from the exclusive items in the Surfrider pop-up shops will be donated to the Surfrider Foundation, as well as an additional $25,000 donation by Bloomingdale’s.

Photo: Via FadedYouthBlog.com

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