By on

Actress Hayden Panettiere and pro-surfer/activist Rob Machado co-hosted the launch of the exclusive ‘Surfrider Collection’ for Bloomingdale’s in Santa Monica April 13 to benefit the Surfrider Foundation.

Hayden Panettiere at Bloomingdales Surfrider event
Hayden Panettiere at Bloomingdales Surfrider event
Credit/Copyright:

For a limited time only, the men’s department at 13 Bloomingdale’s stores nationwide will host to temporary pop-up shops-within-a-shop. Each shop will feature surf-inspired, beach loving apparel and accessories from designers exclusive to Bloomingdale’s in support of the Surfrider Foundation. The collection features designs by Polo Ralph Lauren RLX, Engineered Garments, Paul Smith, Gitman Bros., Altru, Sea Bags, Marc by Marc Jacobs, Industry of All Nations and more.



10% of all sales from the exclusive items in the Surfrider pop-up shops will be donated to the Surfrider Foundation, as well as an additional $25,000 donation by Bloomingdale’s.

Photo: Via FadedYouthBlog.com

comments powered by Disqus

Latest news

Ed Asner, Art Smith and Elaine Frontain Bryant to be Honored at A Night of Dreams

Ed Asner, Art Smith and Elaine Frontain Bryant to be Honored at A Night of Dreams Sep 19, 2018

The Ed Asner Family Center, dedicated to promoting mental health and enrichment programs to special needs children and their families, presents its first annual A NIGHT OF DREAMS Gala, honoring Emmy-winning actor Ed Asner, world renowned chef Art Smith and Emmy-winner Elaine Frontain Bryant, Executive Vice President and Head of Programming for A&E Network, for their dedication to the special needs communities. More
More news