By Elizabeth Willoughby on
Scarlett Johansson joins celebrities such as Don Cheadle and Jessica Alba in bringing attention to Soles4Souls, a charity that donates shoes to the world’s shoeless, particularly after natural disasters when people are most vulnerable.
June 1, National Barefoot Day, will kick off Sole4Soul’s first national Barefoot Week. The week promises to be filled with fun runs, shoe drives, walkathons, parties and lots of entertaining events in an effort to get donors to become regularly engaged with the charity.
Founder Wayne Elsey says, “Raising awareness is a good thing, but for people to truly ‘own’ our charity, we need to give them chances to personally participate in our mission – and Barefoot Week is designed to do that.”
In addition to the human impact, the charity also has a message on the environmental benefits. According to Elsey, while 300 million children have never owned a pair of shoes, that same amount of shoes was dumped into American landfills last year alone.
Lauren Conrad, who plans to participate in the week-long summer event, says, “Soles4Souls is an amazing organization and their efforts help those in need while promoting recycling at the same time. I am proud to say that I will be cleaning out my closet on their behalf for the second year in a row and urging all of my friends to do the same.”
Scarlett Johansson has already donated 2000 pairs of shoes to the charity.
During Barefoot Week, Soles4Soles will donate over 300 thousand pairs of new shoes to hurricane ravaged New Orleans and four other struggling communities in the US.
Copyright © 2008 Look to the Stars