Ricky Gervais, Scarlett Johansson, Usher, Bruno Mars, Kevin McKidd and other great celebrities are “loosening up” and ditching their ties in aid of Cahonas Scotland's celebrity e-bay auction helping in the battle to raise awareness of Male Cancers.

Opening to the public at www.loosenupauction.com on November 24th, the auction is part of Cahonas Scotland’s aims to erase stigma often attached to male cancers.

Many Scottish celebrities have rallied round the cause with donations already confirmed from Kevin McKidd, Amy MacDonald, Ian Rankin and Kenny Logan.

Bidders also have the chance to own some unique items including Ricky Gervais’s signed tie worn at the Golden Globes 2011 and signed Nike Air Jordan’s worn on tour by R & B artist Usher. Other items include a tie worn by Bruno Mars on Saturday Night Live, a signed and worn tie from Sopranos star James Gandolfini and a Dolce and Gabbana tie kindly donated and signed by Scarlett Johansson.

With men often “tongue tied” when discussing or dealing with male health issues it is hoped that the auction will provide an innovative way to help bring positive change in Male Cancer Awareness.

“The auction marks the first public fundraising venture event for Cahonas Scotland and we are both thrilled and humbled at the support we’ve received from our celebrity donors,” said Ritchie Marshall, Cahonas Scotland founder. “Male cancer awareness desperately needs a boost and with the generosity of the celebrities we will be able to help get the message out wider than before.”

Fans can view the full list of participating celebrity ties and other donated items at www.loosenupauction.com the auction kicks off on November 24th at 8pm and is open to bidders across Scotland and the rest of the world.

100% of the proceeds will help support Cahonas Scotland services in raising awareness of Male Cancers.

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