This week, country superstar and American Red Cross spokesman, Trace Adkins, visited Hard Rock Cafe in Hollywood, CA to reveal a new partnership between Hard Rock and the American Red Cross and Hard Rock’s limited-edition Red Cross pin.
Hard Rock’s limited-edition pin features the globally recognized Red Cross logo embedded in Hard Rock’s signature guitar. It will be available online at www.hardrock.com, as well as in US cafe, hotel and casino locations, with 15% of the retail price benefiting the American Red Cross.
The American Red Cross has joined forces with the Harlem Globetrotters as its official charity partner through the team’s Great Assist initiative to help communities across the country prepare for, respond to and recover from disasters big and small.
Forest Whitaker, UNESCO Special Envoy for Peace and Reconciliation, will be awarded with the 2017 Crystal Award at the opening of the 47th World Economic Forum Annual Meeting in Davos, Switzerland, on 16 January 2017.