The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research.

In addition, SIMA actively supports oceanic environmental efforts through its 501©(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 20 years, SIMA’s Environmental Fund has raised more than $5 million for environmental groups seeking to protect the world’s oceans, beaches and waves.

The SIMA Humanitarian Fund, also a 501©(3) charitable foundation, was established to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people.

Liquid Nation Ball serves as the annual fundraising event for the SIMA Humanitarian Fund, and since 2004 has raised and donated more than $1.25 million to surf-related non-profit humanitarian organizations.

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Celebrity supporters 1

SIMA Humanitarian Fund has received support from the following celebrities: