Women’s Health, the fastest-growing international women’s magazine in the world today with a global readership of 22 million, and FEED, the social business founded by Lauren Bush Lauren, whose mission is to “Create Good Products That Help FEED the World,” are partnering for the 2nd annual RUN10 FEED10 10K race series to motivate consumers nationwide to help fight domestic hunger.
In its inaugural year, RUN10 FEED10 raised over 1 million meals to support the cause and in 2013, the bar is set even higher.
“Women’s Health is proud to announce details for our 2nd annual RUN10 FEED10 national event series, with partners FEED and Unilever. The concept behind RUN10 FEED10 is simple: run a 10K and feed 10 hungry people in your hometown,” states Women’s Health Publisher Laura Frerer-Schmidt. “Right now, over 50 million Americans don’t know where their next meal is coming from. By participating in RUN10 FEED10, Women’s Health readers can make a huge impact in a very simple way.”
Timed 10k races will take place in New York, Chicago and San Francisco. People living in Boston, Los Angeles, Miami and Seattle can participate in one of the Women’s Health “Fun Runs.” If runners don’t live in one of the RUN10 FEED 10 host cities, they can still participate by registering via RUN10FEED10.com to run their own 10k. A partnership with WalkJogRun enables the program to operate virally through a free RUN10 FEED10 training app (available on iTunes) that brings the event to every city in the country.
“RUN10 FEED10 is a terrific way to get involved in the fight to end hunger here in America. By combining fitness and philanthropy, runners get a double dose of accomplishment by challenging themselves and helping others,” says FEED CEO and Founder, Lauren Bush Lauren. “Building on last year’s momentum, we hope that this year’s run will have even more of an impact, particularly because we’ve expanded into new cities.”
Kicking off the event series in New York City on September 22, 2013, thousands of participants will run down the West Side Highway for the timed race ending at Pier 84 at Hudson River Park. A post-race wellness festival will feature yoga sessions, nutrition and beauty consultations and great giveaways from sponsors. Plus, singer and actress, Naya Rivera, will kick off the NYC event and perform a special concert for the runners. Expanding this year, RUN10 FEED10 will launch timed races in Chicago and San Francisco, and also feature the robust wellness festivals post-race.
Women’s Health is excited to partner with “Good Morning America,” the Emmy Award winning morning show, to bring RUN10 FEED10 to households nationwide and inspire viewers to run for the cause. Weekend Meteorologist, Ginger Zee, will be broadcasting live from the New York City flagship event, running alongside the participants, as well as speaking to special surprise guests. “I am thrilled to be a part of RUN10, FEED10 in September,” said GMA weekend meteorologist Ginger Zee. “By broadcasting from the event, GMA hopes to bring awareness to fighting domestic hunger and I could not be more excited to be running along with the group—time to start training!”
Tune in to GMA on September 22nd and head to http://gma.yahoo.com/ for more details.
The day will include:
• An unforgettable experience running a 10K for those in need with thousands of others
• Pre- and post-race activities including guided stretches and yoga with a special guest trainer
• Tons of freebies, experiences and giveaways from FEED, Unilever Brands – Degree for Women, Lipton Tea, Simple Skin Care, Vaseline – and other great brands including Birkenstock, Cigna, Ford Fiesta, Kellogg Nourish, OPI, Panasonic Beauty, Sketchers and more.
“RUN10 FEED10 aligns wonderfully with our mission to help people look good, feel good and get more out of life, our Sustainable Living Plan goal to help one billion people take action to improve their health and well-being and our belief that together small actions can make a big difference,” said Christine Cea, Senior Director, Marketing Communications, Unilever. “Women’s Health, FEED, our participating brands –Degree for Women, Lipton Tea, Simple Skin Care and Vaseline – and especially the thousands of participants in RUN10 FEED10 will indeed make a very big difference in the lives of America’s food insecure population.”
Women’s Health has produced a 2013 PSA to raise awareness and encourage consumer participation with new talent including Ashley Greene, Nikolaj Coster-Waldau, Cobie Smulders and returning stars Elizabeth Banks, Kristen Bell, Joel McHale, Kerry Washington, Allison Williams and Lauren Bush Lauren. The PSA can be seen at RUN10FEED10.com.
Visit www.RUN10FEED10.com to register. Included in your registration is race entry, your donation of 10 meals and a limited-edition FEED bag. Women’s Health is encouraging all participants to raise $100 on Crowdrise.com by October 27, National Make A Difference Day. Share your page with your friends and family to spread the word! It only takes 10 friends donating $10 each to raise an extra $100 for your community.
Source: PR Newswire