In support of Procter & Gamble’s (P&G) Clinton Global Initiative (CGI) Commitment to Action “Save One Life Every Hour,” Flash Flood for Good announces a new social media initiative that will launch at the CGI Annual Meeting in New York City on September 24 and run in concurrence with the meeting.

During the 72 hours of CGI 2013, Flash Flood for Good will focus the attention of global leaders, not-for-profits, NGO’S, academics, celebrities, private sector partners, corporate brands and the public at large to swell the tide of support for clean water by visiting FlashFloodForGood.org, where they can add their digital voices and amplify the call to action to donate funds. Funds raised will provide clean drinking water to those who need it most through the P&G Children’s Safe Drinking Water Program (CSDW). P&G will work with implementing partner World Vision in Myanmar, Rwanda and Ethiopia to share life-saving clean drinking water.

Launched from a new community platform called Cause Swarm that is devoted to social impact, Flash Flood for Good was designed to address the global water crisis. In order to address some of the greatest challenges of our time, Cause Swarm intends to create initiatives that inspire people to act, then enables them to do so seamlessly by combining best practices with best providers. In this case, the global water crisis that continues to negatively impact hundreds of millions of people every day, including the 2,000 children who die each day as a result of diseased drinking water.

On a recent trip to a World Vision community in Myanmar, Chelsea Clinton helped deliver the 6 billionth liter of clean drinking water purified by the CSDW Program.

“P&G has already provided six billion liters of clean water to families around the world through their CGI Commitment,” said Chelsea Clinton. “Using Twitter to encourage anyone and everyone to get involved will mean P&G can provide more families in more places with the clean water necessary for their kids’ health and their communities’ growth. That’s good for everyone, everywhere. I can’t wait to see the impact ‘Flash Flood for Good’ will have.”

Celebrities who have added their social media voices to the Flash Flood include Academy Award winner Jeff Bridges, Grammy winner Rob Thomas and TV star and Top 40 recording artist Hilary Duff. On the 24th of September, celebrities, media personalities, corporations and the public will all tweet and post for the same reason – to provide clean drinking water for children. By amplifying this message through the aggregation of social media via the community driven Cause Swarm platform, the branded call to action for clean water (“Flash Flood for Good”), will instantly reach millions of people around the world. To amplify reach, P&G and brands will support the initiative in social media.

“We’re proud to announce that ‘Flash Flood for Good’ will be launched at the Clinton Global Initiative on September 24th, from the most renowned philanthropic stage in the world,” said Flash Flood for Good and Cause Swarm creator David Clark, the CEO of David Clark Cause. “This global effort is an incredible expression of this year’s CGI’s theme – ‘Mobilizing for Impact’ – and we’re grateful for the support of President Clinton and Chelsea Clinton to help deliver clean drinking water to the most vulnerable among us.”

Source: PR Newswire

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